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Stichworte: monopolistic firms product
What strategy involves seeking ownership of or increased control over a firms competitors?
Which of the following is an element of the marketing mix that is used to increase the level of awareness of a product or company?
The element of the marketing mix used to increase awareness of a product or company is
The rule stating that more product will be demanded at lower prices and less at higher prices
During which stage of the sales life cycle of a product do sales continue to increase?
What is a product-by-value analysis and what type of decisions does it help managers make
What term is used for the ability of a product or service to perform as expected under normal conditions group of answer choices?
Reliability is the ability of a product or service to perform as expected under normal conditions
A tariff is a tax levied on a particular foreign product entering a country. true false
Which term best describes how consumers perceive a product relative to the competition?
Which of the following is a characteristic of monopolistic competition in the long run?
Why is it misleading to compare a companys financial ratios with those of other firms that operate within the same industry?
Aggregate planning for service firms with high-volume tangible output is directed toward
All of the following are product characteristics influencing the rate of adoption EXCEPT
Which is a key characteristic of those in the early majority who purchase a new product?
The marketing strategy to increase sales of current product in existing markets is referred to as
The element of the marketing mix that describes what is exchanged for a product is known as
Standard costs are Preset costs for delivering a product or service under normal conditions
Is a pricing method based on the customers demand and the perceived value of the product?
Middle managers make long range strategic decisions about the firms products and services
When the price of a product is increased by 10 percent the quantity demanded decreases 15 percent the price elasticity of demand for this product is?
The improvement of the product and process in the scrum method is discussed at the _____.
Is the set of institutions that a product passes through from production through end consumption?
When a firm sells a product in a foreign country below its domestic price or below its actual cost the practice is referred to as ?
Many manufacturers pay product testing organizations to perform safety tests on their products
______ resource prices raise production costs and, assuming a fixed product price, ______ profits.
Which of the following is not generally considered to be a stage in the product life cycle
Which of the following terms refers to features, functions benefits, and uses of a product
Which of the following costs is relevant in deciding whether to sell joint product at split
The level of inventory of a manufactured product has increased by 5,000 units during a period
What is a complete halt to trading with a particular nation or in a particular product is called an?
When a country suspends trade of a particular product or with a particular country they are using which type of trade restriction quizlet?
What channel structure is it where the product goes directly from the producer to the final customer Mcq?
How can the price at which a new product is introduced influence the entrance of competition into a market?
What effect does bringing together the skills and knowledge of members from different parts of the organization have on a firms responsiveness to customers?
What involves actually distinguishing the firms market offering to create superior customer value?
Is the product is defined by consumers on important attributes the place occupies in consumers minds relative to competing product?
What is the way the product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing products?
Which of the following growth strategies employs the existing marketing mix and focuses the firms efforts on existing customers?
Which growth strategy is being used when a firm introduces a new product or service to a market segment that is currently not served?
The tendency of firms to extend sales ownership and manufacturing to new markets abroad is
Normally, the more involved a board of directors is in shaping the firms strategic direction, the:
Of the following, which product/service category accounts for lowest percentage of online sales?
Which product mix pricing strategy is used when a company sells a base product at a low price but sells complementary accessories at a higher price?
Purchase of which product typically represents low social risk and low economic risk for consumers?
The goal of product differentiation and advertising in monopolistic competition is to make
Before a company can establish the breakeven point for a product, what must be determined?
What is a set of interdependent organizations that help make a product or service of a company available for use by consumers are business users?
Is defined as a set of interdependent organizations that make a product or service available for end user?
Is a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user?
Which of the following is good advice for the use of demonstrations as part of a sales presentation?
Which strategy in the ansoff Product Market Growth Matrix combines current markets and new product?
A product diversification strategy focuses on developing entirely new products for new markets
What term is used to refer to the cost that are indirectly associated with the manufacture of the finished product?
Are selling and administrative expenses treated as product costs or period costs under variable costing What about manufacturing overhead MOH costs?
Why is the unit product cost different from the cost that would be incurred if another additional unit were produce?
Why is the unit product cost different from the cost that would be incurred if another additional unit were produced quizlet?
To support the other promotional efforts, firms use ________ to generate free media attention.
If the goal is to maximize profit, at which point on the graph would a firm’s output be optimized?
When there is only one seller and there are no close substitutes for the product of the monopolist then it is?
If a firm possesses proprietary product technology, the best option for that firm would be to:
Which of the following is not an example of a firm’s efforts toward greater sustainability?
The best way to understand a firms financial health and stability is to look at its ______.
Which financial statement shows a firms bottom line its profit or loss after costs expenses and taxes for a specific period?
To evaluate the effectiveness or performance of a marketing strategy, firms most effectively use
What type of media helps advertisers demonstrate the benefits of using a particular product and can bring life and energy to an advertisers message?
The product concept, target audience, imc message, and communications media are all elements of the
The dollar amount of desired profit from the production and sale of the companys product is
Which of the following is true for both monopoly and a perfectly competitive firm quizlet?
A differentiation strategy is based on creating a product that customers perceive as being: quizlet
Which quality of product dimension would you be assessing when asking the question does the product look sound taste or smell the way it should?
Which of the following refers to ability of a product or service to consistently meet or exceed customer expectations?
What is the term used to describe the set of activities through which a product or service is created and delivered to customers?
Which stage of the product life cycle is characterized by a rapid increase in competition?
If your new product launch meets a good market and satisfies that market, it is considered a:
If a demand for a product is elastic then the value of the price elasticity coefficient is
Which of the following is a characteristic of the maturity phase of the product life cycle quizlet?
Which pricing technique is used by companies offering small incentives or discounts that would greatly encourage the customers to buy the product?
Firms that buy products from manufacturers and ultimately resell them to retailers are called:
What type of advertisement is suitable during the introductory phase of a product life cycle?
Is the short term incentives used to encourage the purchase or sales of a product or a service?
Are short term incentives which are used by firms to encourage the buyers to make immediate purchase of their products?
Refers to the portion of the customers purchase that a company gets in its product categories
The portion of the customers purchasing that a company gets in its product categories is known as
Other things being equal, the rate of new-product development seems to be greater in countries where
Wie heißt die kurzform von produkt aus gleichen faktoren
Which framework helps firms identify their economic legal ethical and philanthropic obligations to society quizlet?
What are the key reasons for product cost differences between traditional costing systems and ABC systems?
Which type of retailer typically carries a deep product assortment of narrow product lines?
Which of the following is a temporary endeavor that creates a unique product service or result?
Which of the following is a difference between entrepreneurially managed firms and traditionally managed firms?
What is the aspect of monopolistic competition that is most distinct from perfect competition?
There are three types of product defects that incur product liability. what are those defects?
In the short run, which of the following is true of a firms average total cost of production
The trend away from personal salespeople to self-service in many retail outlets has caused firms to:
When there are many substitutes available in the market for a particular product, consumers
A competitive strategy which is based on selling existing products to existing markets is called
Which of the following is a disadvantage of being an innovator in product design and technology?
What strategies do companies use to extend the life cycles of products through the maturity stage?
When the product price falls from $40 to $30 the quantity demanded rises from 500 to 600 units using the simple formula the price elasticity of demand in this range is?
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